Yes we know MOST games based on movies are weak, but maybe if the dev’s didn’t have to spend so much time rebuilding assets they could concentrate on solid game play and storytelling. Nice read about how MacDonalds used this tech to make a promo flash game. Could be a good thing if marketing departments don’t dictate how games are made and back off since the artwork will be 100% of what the movie makers built.
[NEWS.com] article for more.
[Multiverse article] on their virtual world effort.
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